27 Customer Testimonials for a Sensitive Wellness Product
Breaking through stigma with founder-first authenticity. From outreach to final edit in just over 3 months.
About Moonbird
Breaking through stigma with founder-first authenticity. From outreach to final edit in just over 3 months.
Stefanie, co-founder of Moonbird, used the HappyClient platform to collect 30 customer video testimonials in just a few days - for a sensitive product where customers rarely speak up.
Stefanie · Co-founder, Moonbird
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Why Moonbird wanted customer video testimonials
Hallo, ik ben Stefanie. Ik ben de mede-oprichtster van Moonbird. Wij hebben het HappyClient-platform recent getest omdat wij altijd al een beetje moeite gehad hebben om videotestimonials van onze klanten te verzamelen.
Het product, daar zou nogal wat stigma rond kunnen hangen: het wordt gebruikt voor mensen met stress, angst en slaapproblemen, en niet iedereen praat daar zo gemakkelijk over.
Collecting 30 testimonials in a few days with HappyClient
We hebben in een paar dagen tijd het platform leren kennen, getest, gelanceerd en dertig video's teruggekregen van onze klanten. Daar zijn wij heel tevreden mee. Het bleek een superhandige, gemakkelijke en efficiënte manier te zijn om videootjes van onze klanten te verzamelen.
Het platform laat toe dat je op een persoonlijke manier connecteert met je klanten door zelf een videoboodschap in te spreken. Het is heel makkelijk voor klanten om een videootje na te laten, omdat ze gewoon met de telefoon kunnen opnemen nadat ze een video gezien hebben van bijvoorbeeld de founder die een vraag stelt. Op die manier krijg je hele korte, precieze antwoorden op de vragen waar jij een antwoord op wil. Al bij al een supergoed platform, heel efficiënt, en wij zijn heel dankbaar.
The Challenge
Moonbird sells a breathing device for stress, anxiety and sleep problems. While their product has 100,000+ users and clinical backing, video testimonials felt risky. The product touches on mental health, and many users were hesitant to go on camera about such a personal topic. Traditional video agencies quoted weeks of production time and high costs.
The Solution
HappyClient provided a remote-first approach where users could record from the comfort of their homes, on their own terms. Founder Stefanie sent personal video invitations that felt authentic rather than corporate. The interview flow was carefully designed with sensitive, open-ended questions that let users share at their own pace.
How HappyClient helped:
- Remote-first video collection with no production crew needed
- Guided interview questions designed for authentic responses
- Personalized outreach that drives high response rates
"The personal approach made all the difference. People opened up about their struggles because it felt safe and genuine."
The Results
What Moonbird achieved with HappyClient
27 authentic video testimonials collected in 3 months
100% remote collection, zero on-site filming
Users shared deeply personal stories about mental health
Content repurposed across social, website and ads
More Inspiration
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Faqs
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Will customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does my customer need to install anything?
No. HappyClient runs straight in the browser, on any device. Your customer clicks the link, gives recording consent, follows the guided questions, and submits the video - no app to download, no account to create, no extra friction.
How quickly can we go live?
Creating your first branded video interview takes 1 to 3 minutes. Share the link and the moment your customer finishes recording, the raw video lands in your library in less than 20 seconds. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. ENGIE went from first call to live deployment in just 4 days.
How fast can we use testimonials in our campaigns?
Hours, not weeks. Every submission gets basic editing applied automatically in seconds; professionally edited, on-brand cuts ship within 2-3 hours. So once a customer finishes recording, you can drop their testimonial into an email, ad, landing page, or sales deck the same day.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.
How about other languages?
Your customers can record from anywhere in the world, on any device, in any language. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all run from HQ.