The 2026 Video Playbook for marketing and sales teams.
What's working in video for marketing, sales, and testimonials right now, plus the exact plays to turn customer stories into your highest-performing content.
Trusted by teams at Telenet, Combell, Optioryx and Willow
00Why we made this
Video stopped being optional. Most teams just haven't caught up yet.
Every team knows video works. Far fewer have a system for actually producing it, especially the kind that earns trust: real customers, telling real stories, on camera.
We've made hundreds of these videos for teams across Belgium and beyond. This report pairs the numbers shaping video in 2026 with the plays we've watched work in the wild, so you can skip the expensive lessons and start collecting stories that sell.
No fluff, no 40-page slog. Skim the stats, steal the plays, score your team at the end.
AKWhat's inside
Includes three tools you can use today: ROI calculator · Untapped-potential finder · Team scorecard
01The landscape
Video isn't a channel anymore. It's how buying happens.
In 2026, your customers would rather watch 90 seconds than read 900 words. Video moved from the marketing nice-to-have to the default way people decide what to trust and what to buy.
of businesses now use video as a marketing tool
Industry benchmark
of people say a video convinced them to buy a product
Industry benchmark
of all consumer internet traffic is now video
Industry benchmark
of marketers say video delivers a positive ROI
Industry benchmark
If a picture is worth a thousand words, a customer on camera is worth a thousand sales calls.
The teams winning in 2026 aren't making more ads. They're capturing more proof, then putting real people in front of the people they're trying to convince.
Start collecting customer stories today
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